1. Personal Brand Foundation

2. Thought Leadership Builder

For busy founders and executives who want consistent, high-impact content without the workload.

We turn your ideas into thought leadership content and manage your full LinkedIn presence.

3. The [Icon] Program

For leaders ready to become industry-defining names.

A full-scale program that grows and manages your brand end-to-end. From content and SEO to PR, partnerships and media.

For early-stage founders and creators who need a clear, compelling personal brand.

In 4 weeks, we define your strategy, sharpen your positioning and build the systems you need to start growing.

Included:
✔️ 1:1 Strategy Sessions
✔️ Brand Strategy & Positioning
✔️ Messaging & Narrative Development
✔️ Content Pillars & Design Templates
✔️ Profile Optimization
✔️ 5 Ready-to-Publish Posts
✔️ First Content Launch

Included:
✔️ 1:1 Strategy Sessions
✔️ Brand Strategy & Positioning
✔️ Messaging & Narrative Development
✔️ Content Pillars & Design Templates
✔️ Profile Optimization
✔️ Bi-weekly content calls
✔️ 16-18 posts/month
✔️ Account & community management
✔️ Analytics & growth optimization

Add ons:
✔️ Whitepapers, newsletters, articles
✔️ Video content

Included:
✔️ 1:1 Strategy Sessions
✔️ Brand Strategy & Positioning
✔️ Messaging & Narrative Development
✔️ Content Pillars & Design Templates
✔️ Profile Optimization
✔️ Bi-weekly content calls
✔️ 20-24 posts/month
✔️ Account & community management
✔️ Analytics & growth optimization
✔️ Media kit & SEO presence
✔️ PR features & interviews
✔️ Speaking opportunities & partnerships

Add ons:
✔️ Whitepapers, newsletters, articles
✔️ Video content
✔️ Creation of your own IP (podcast, events,...)

[The Process]

Every step is done with intention.
We work closely with you to build your personal brand rooted in clarity, authenticity, and long-term authority.

[Step 2: Strategy]

We map your audience, industry, and competitors to shape your positioning.

We analyse:

• Your target audience’s needs, language, and expectations

• Competitors and existing voices in your space

• Industry trends, gaps, and opportunities

• Your leadership angle and category of influence

• Your key messaging, narrative and thought leadership lanes

  
  

Outcome: A defined positioning and strategy that sets you apart.

[Step 3: Identity & Content System]

[Step 1: Clarity]

A 1:1 deep-dive into your story, values, and expertise.

We uncover:

• Your personal story and defining experiences

• Core values and long-term vision

• Your strengths, expertise, and differentiators

• What makes you credible, memorable, and worth following

• The emotional anchor of your personal brand (your “why”)
  
  

Outcome: A clear, authentic foundation for your thought leadership.

[Step 4: Account Management]

We manage your full LinkedIn presence end-to-end.

We handle:

• Weekly posting and publishing

• Audience engagement and relationship building

• Comment strategy and visibility growth

• Community nurturing inside and outside your network

• Ongoing data-led optimisation of formats, hooks, and topics

• Daily management to keep you top-of-mind and trusted

Outcome: A strong, consistent presence without you doing the work.

[Step 5: Amplification]

We expand your influence beyond social media.

We secure and build:

• PR features, interviews, and media appearances

• Strategic partnerships and brand collaborations

• Speaking opportunities and event placements

• SEO and search presence (Google, Wikipedia page,...)

• Cross-platform visibility through podcasts, shows, and guest content

• Digital authority assets that increase your discoverability

• We develop your own IPs (podcast, events,...)

Outcome: You become the go-to voice in your industry — online and offline.

We build your Personal Brand Hub with your visual identity and signature formats.

We create:

• Your visual brand elements (colors, layout, templates, banner)

• Your verbal identity (tone, writing style, voice principles)

• Signature content formats tailored to your expertise

• Storytelling frameworks for personal, expert, and opinion posts

• A structured content pillar system you can scale over time

Outcome: A recognisable and consistent brand across every touchpoint.

Follow @icons.of.impact on social media for thought leadership content